#OptOutside 2024
While most people know today as Black Friday (the retail industry’s busiest shopping day), those who work at REI know it as #OptOutside day. Every year on the day after Thanksgiving, all stores and offices are closed, and employees are encouraged to get outdoors, connect with nature and avoid consumerism.
Most days are #OptOutside days for me personally — it’s why I work for REI — but I absolutely love this statement even years after joining the co-op. To me it continues to demonstrate values that nature and the outdoors are more important than revenue.
So today, instead of shopping or sitting on Teams calls, I will take my kids, niece and nephews bouldering and get to show them one of the outdoor activities I’ve grown to enjoy over the past few years. It’s sub-zero here in Pittsburgh today, so we will be hitting up Iron City Boulders, but hopefully they will like it enough to give it a go outside next time.
Fresh air forever. Outdoors for all. #OptOutside
For the love of God, make your own website:
I have my own website, and it is mine, and I get to own it completely. I hope someday soon I can visit your website.
I love this thoughtful take and internet history lesson from Gita Jackson at Aftermath.
This is crazy. 404 Media is reporting that X has filed a legal complaint against The Onion’s purchase of InfoWars, claiming they have ownership of the InfoWars X accounts. A great reminder that unless it’s decentralized and portable, you don’t own anything you post online.
There was so much great music released last Friday! Lucky for me, I roadtripped to Baltimore this weekend, so I got a good chance to really digest the new albums from Kim Deal, Father John Misty and Kendrick Lamar during eight hours behind the wheel. Three very different, but very solid records.
A Shield Against Enshittification
I’ve noticed a lot of talk about hyperlinks lately. A post from Nilay Patel initially caught my attention yesterday and it was followed by a wonderful article from Anil Dash about the ways corporate social media platforms like Substack work hard to co-opt open protocols and keep users inside their respective walled gardens. Key to his argument is the fact that people are now referring to their email newsletters as “their Substacks.” Dash writes:
We constrain our imaginations when we subordinate our creations to names owned by fascist tycoons. Imagine the author of a book telling people to “read my Amazon”. A great director trying to promote their film by saying “click on my Max”. That’s how much they’ve pickled your brain when you refer to your own work and your own voice within the context of their walled garden. There is no such thing as “my Substack”, there is only your writing, and a forever fight against the world of pure enshittification.
Email is email. Writing is writing. Personally, I’ve worked hard to establish a POSSE approach to publishing my thoughts on the internet. The way it works is this: I publish everything on this website, where I own the domain and the content that lives here, and then I choose how and where that content gets delivered. You like email newsletters? Cool, that’s an option. Are you old school and want to subscribe via RSS? Yup. Do you spend your time on Mastodon or Bluesky? Posts hit those platforms as well. I even do this for shorter, in the moment posts that appear as if I’m posting from within the platform itself. This way of working is my attempt to shield myself from the eventual enshittification that is inevitable on any platform that needs to create a return for investors1.
A lot of folks are really enjoying their time on Bluesky right now. They’re harkening back to their glory days of early Twitter when the firehose still existed, reverse chron was the only feed, influencers hadn’t been born yet, and the social web was like the Wild West. I’ll admit, I am caught up in the nostalgia a bit too.
Bluesky is is a corporation, however, and it’s raising a lot of money from private equity. Eventually the platform will need to generate revenue and there are really only a few ways to do that in the context of social media. All of those ways will typically make platforms worse for users.
Hopefully I’m wrong and Bluesky becomes a social platform that honors its users at scale. Let’s enjoy it while it lasts, but I’m not holding my breath. If and when enshittification does come to Bluesky, and there is a mass exodus to the next big social platform, at least the POSSE philosophy will have served me well.
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This is why my heart still belongs to Mastodon. It’s completely decentralized and servers are maintained by individual admins. This environment does bring onboarding, usability and discovery challenges, however. ↩︎
Slow Web Now
I’ve spent the last week detached and disconnected from political discourse. This is different for me. I’m normally extremely pugged in and engaged but I just can’t follow this train wreck of a transition. I can’t watch the news. The podcasts in my queue remain unheard. My initially-deactivated accounts on corporate social media platforms are now officially nuked. I’ve muted certain words on Mastodon to keep the one remaining feed I actively monitor friendly and chill.
Several friends and family members have asked me in recent days what I think about the election results. The truth is that I am not yet ready or able to talk about it. I just can’t go there. I realize how privileged that is. I realize how others, who actively live the fight and endure assaults on their rights each day, don’t have this luxury.
Mentally, I think this is the only way I’m going to be able to handle what I fear is just going to get worse.
And while I hope I may find the strength to tap back in and rejoin the fight someday, I’ve taken comfort in this slower life – and this slower web – recently. Without the constant onslaught of negativity and endless doomscrolling, I’ve found time and space to write more. I’ve been able to connect with thoughts in more substantive and reflective ways than I typically do. Of course I’m getting out on the trails, but I’ve also started a strength training program. I finished a book. And started another. I’ve been binging The Diplomat, which while political, lands far enough outside of reality to feel like fiction.
I’m also rediscovering at a deeper level the personal independent web that exists below the corporate surface of the internet. This website is emblematic of it. Thousands of other homegrown websites exchange hyperlinks to form it. Some of my favorite discoveries lately are Erin Kissane’s new Wreckage/Salvage, Naz Hamid’s wonderful site, Ben Pobjoy’s newsletter chronicling his epic adventures on foot, The Shrediverse, Cory Dransfeldt’s wonderfully built and artisanal corner of the web, Craig Mod’s Roden and Ridgeline, Robin Sloan, and of course indieweb staples like The Marginalian and Kottke.
All of this is convincing me to build out a blogroll-type list here. Maybe I will. But for now I’ll continue to bask in and admire the slowness and thoughtfulness of the hand-crafted web. The slow web. If you have a site or newsletter or post somewhere free from surveillance capitalism, hit me up. I’d love to check out your stuff.
Finished reading: Small Game by Blair Braverman 📚
An intense story of a group of survivalists selected for a Survivor-like reality show that ultimately goes off the rails. The group must not only survive in the wilderness, but also among themselves.
Naz Hamid went for a run and put some things in perspective for me:
My breath settled back in and the legs found their beat again and took me home. 5 miles down. 5 miles to keep the systems in check. 5 miles to strengthen this body, sharpen this mind, and create momentum. As I walked through the door, I realized I found something I’ve had all along: resilience, and the ability to work hard. The work is never done. Let’s get to it.
This is a resiliency reminder and mindset shift I need to have. In that spirit, I’m now also headed out for a run. Five miles for the future.
An Open Letter to Amerika
I’ve spent most of today trying to rationalize the irrational as I attempt to understand how we ended up here. Political scholars will study this for years and I surely have no answers. Yes, the price of milk and eggs is high. Yes, illegal immigration is a problem that needs to be resolved. But shouldn’t we as humans, collectively as a nation, insist on some level of decency from our leaders? Shouldn’t our kids be able to aspire to be like people in positions of power such as the President of the United States? I say yes, but unfortunately a majority of voters disagree. The people have spoken. Amerika has spoken.
Amerika, you made a sexual predator the most powerful man in the world. How do I explain that to my daughter?
Amerika, your new president believes school shootings are just a way of life that we should get used to. How can I convey safety when my kids are scared to go to school?
Amerika, you reinstalled as president a serial adulterer who payed off a porn star to remain quiet about an affair. How can you just hold your nose and cast that vote anyway?
Amerika, you condoned the behavior of an insurrectionist who incited a mob that stormed the Capitol on January 6th, injuring several and killing a police officer. How can you reconcile that on your conscience?
Amerika, you have emboldened and elevated the worst human qualities and this choice will have unknown consequences for years – maybe decades – to come.
Amerika, I can’t understand your choice but I do hope the cost of eggs comes down for you.
Singer-songwriter Mathew Sweet suffered a debilitating stroke last month while on tour in Canada. He has no medical insurance and required an ambulance transport plane with onboard medical staff to get him back to the U.S. His friends & family have created a GoFundMe to assist with the expenses.
Greetings from the Epicenter
This election cycle has been difficult to weather. I’m speaking for myself when I say this, but it’s also been a common sentiment in discussions with friends and family. Here in Western Pennsylvania, where pundits believe the race may be decided tomorrow, you can’t go five minutes or literally anywhere in your normal daily activities without seeing a political advertisement.
They’re on the airwaves and in the streaming feeds, they’re along the highways, they’re in people’s yards, they’re coming in via text message, they’re in the sky and they’re knocking on front doors.
This election is important. I get it. But for someone who’s been engaged in the political process for decades and someone who’s never missed a vote (even odd-year local elections) since 1996, this is the first time I can remember being completely saturated, mentally exhausted and emotionally beat down with election-based content.
I made decisions on these races months ago. I wish there would have been some way to opt-out of the onslaught, short of becoming an off-the-grid recluse for the past few weeks.
Finished reading: Dear Edward by Ann Napolitano 📚
I really enjoyed this one. It’s definitely not a light-hearted story, but I found myself identifying with the protagonist and his post-traumatic journey. I also found the narrative flow to be engaging. Thanks to Jilly for recommending it to me.
The Algorithm Takes Hold
As we made the journey to our seats in peanut heaven at Acrisure Stadium the other night before the Monday Night Football game, I noticed something interesting out of the corner of my eye. Out beyond the open end of the stadium near the point of confluence, a swarm of drones lit up the night sky.
At first the drones appeared to be making elegant geometric designs. I thought it was cool and I couldn’t remember the Steelers ever making use of drones in their pre-game program. I paused to watch for a moment and then the designs began to morph into words. First Madame Vice President and then Madame President. Next the drones resolved into the Harris Walz logo.
I thought to myself, “What a subversive and smart advertising tactic!” with just enough time to grab my phone and snap a photo. When we got to the seats, there was still about 30 minutes before kickoff so I posted the photo here on my website with the caption: Harris Walz drone game is on point at tonight’s Steelers game! As with all posts on the site, the image and caption were syndicated to Mastodon, Bluesky and Threads. I then put my phone down and enjoyed watching my Pittsburgh Steelers beat those Giants in primetime.
Throughout the evening, I checked Mastodon a couple of times (per usual) to find a few friends had favorited the drone post. I don’t actively use Bluesky or Threads and I don’t have those applications installed on my phone, so the fact that the post went out to those platforms escaped me in the moment.
I usually try to check in on Bluesky and Threads replies once per day, so when I opened Threads on my laptop the next morning, I found the drone post had gone somewhat viral. At the time of this writing the post has 93K views, 12.4K likes, 246 replies and 292 reposts. Numbers of this scale are new to me. I’ve never had more than a dozen likes or replies to a post on any platform. Somehow the algorithm found this particular post, latched onto it and carried it across the Threads ecosystem.
A quick dive into the replies (I don’t recommend it) surfaces some of the worst of humanity. The comments trend toward distasteful, border on offensive and come from a wide-range of perspectives including crypto bots and MAGA trolls. There is even one commenter who claims it didn’t happen and asserts that I photoshopped the Harris Walz logo into the image.
While Meta and Threads talk about embracing the Fediverse and have taken some steps to walk the walk, their use of and reliance on algorithms alongside ActivityPub troubles me. What was it about this particular post that invited the algorithm to take hold? Was there something about the image itself? Or the caption? Or was it simply the network effect and extrapolation?
Whatever the cause, the experience raises some questions for me about my intention for cross-posting from this site. For now, I think I will disable Threads cross-posting because I’m not interested in going viral due to an algorithm boost. I write and publish as a method of capturing moments, and engaging in meaningful dialog with people about the topics that interest me. Threads does not seem like the place for that kind of interaction.
Toward Collective Action
I have school-age kids. Enabling stricter gun laws and eliminating mass shootings from our society is a top issue for me this election, ranked only behind preserving democracy and the U.S. Constitution. Thank you to The Verge for having the guts to publish this piece when other spineless & fear-clouded media companies refuse to take a position on this election:
It should be easy for Vance to imagine a world in which school shootings don’t happen — that is the pre-Heller world he grew up in! — but fixing the problem of school shootings requires admitting that a collective action problem exists. It requires admitting that the current policy solution — sending kids to school with fucking Kevlar in their backpacks — is less effective than restricting gun ownership in any meaningful way. He cannot do that. Trump cannot do that. Trumpism cannot allow that debate to happen.
The op-ed closes with this passage:
It is time to stop denying the essential nature of the problems America faces. It is time to insist that we use the power of our democracy the way it’s intended to be used. And it is far past time to move beyond Donald Trump…A vote for Harris is a vote for the future. It is a vote for solving collective action problems. It is a vote for working together, instead of tearing our world to shreds.
Only one candidate is interested in solving collective action problems. Harris is the candidate. And The Verge is the type of journalism we need to help carry the message forward.