👋 Hey, I'm Jeff.

I'm a data-informed and outcomes-focused product strategist with 15+ years experience solving hard problems in non-profit, academic and retail industries.

Currently, I manage Store Tools & Technology at REI Co-Op, a position that fuses my professional love for strategy and experience design, with my personal love for the outdoors.

I'm based in Pittsburgh, Pennsylvania, where you can usually find me running a trail, cycling around town or shredding the slopes.