About
I'm a data-informed and outcomes-focused product strategist with 15+ years experience solving hard problems in non-profit, academic and retail industries. Currently, I manage store tools and technology for REI Co-Op, a position that fuses my passions for experience design and the outdoors.
When I'm not working, you can usually find me running a trail, cruising around Pittsburgh on a bike, solving a boulder problem or shredding the slopes.
Current Position
REI Co-Op
Senior Product Manager, Store Tools & Technology
February 2022 - Present
I manage the strategic product roadmap for Ascent, a mobile app utilized by store employees to provide customer service and perform operational workflows. The Ascent team exists to provide store employees with the tools they need in the moments they need them, so they can deliver best-in-class expertise & service with ease, confidence and joy. We accomplish this through empathy-based continuous discovery and delivering experiences that empower store employees in their daily work.
Previous Experience
Giant Eagle Inc.
Senior Manager, Omnichannel Product
January 2018 - February 2022
I managed a portfolio of loyalty, account, payment, marketing and team member experience products that leverage data, analytics and research insights to drive customer satisfaction & sales.
Responsibilities: Enterprise Product Roadmap, Customer Data Platform, Gamification, Loyalty Transformation, Holistic Customer Experience, Stakeholder Management
Carnegie Museums of Pittsburgh
Director, Innovation Studio
August 2012 - January 2018
I directed production for the Innovation Studio, a digital lab at Carnegie Museums of Pittsburgh, where I empowered cross-departmental teams to create delightful experiences for museum audiences that bridged education, artistry and digital storytelling.
Responsibilities: Media Production, Interactive Design and Development, Strategic Planning, Fundraising
Carnegie Mellon University
Digital Marketing Manager
July 2010 - August 2012
I collaborated across departments to implement strategic marketing initiatives that increased enrollment and generated positive brand awareness for CMU’s Heinz College. I owned the college’s website and blog, social media accounts (Twitter, Facebook) and email communication.
Responsibilities: Content Creation and Management, Website Development, Social Media, Strategic Planning
Mattress Factory Museum
Manager, Media + Public Relations
August 2006 - July 2010
I employed dynamic use of social media, interactive experience design and media production to grow museum attendance, brand awareness and visitor engagement.
Responsibilities: Public Relations, Crisis Communications, Social Media, Strategic Marketing, Experience Design, Fundraising
Education
Indiana University of Pennsylvania
Bachelor of Science, Communications Media
2005