As other retailers divest from curbside order fulfillment, Target continues to go all-in by deepening its ties into mobile ecosystems like Apple CarPlay:

Once connected to CarPlay, the Target app will automatically display the Target store where the purchase was made on the car display. Then, shoppers can view order details, get directions to the store via Apple Maps, and notify the store once they have arrived in their Drive Up parking space.

Target is the only place I do drive-up orders anymore, due in large part to how easy their retail technology makes the experience. Kudos.

Jeffrey Inscho @jinscho